Four tips for choosing the right social media platforms for your business.
Do you find yourself constantly feeling the pressure to show up, share and interact on social media? It's a phenomenon that many of us can relate to but let me share a little secret with you. Despite my love for social media, you will only find Taylored Creative active on Instagram. And guess what? That's perfectly ok!
As a marketing consultant, I collaborate with various clients across multiple social media platforms. One question that I am often asked is, 'Should we be expanding our presence on social media?' The truth of the matter is that there is no one-size-fits-all answer to this question. The most important thing is to identify which platforms are suitable for your business and which are not. You don’t have to do them all! #sighofrelief
So, how do you determine which social media platforms are suitable for your business? Here are four tips to help you make an informed decision:
Know your target audience: Identify who your ideal customer is. Where do they spend their time online? Where would they appreciate your content?
Analyse your competition: What are they up to, and what platforms are they making the most of? Maybe there's an opportunity for you to stand out on a different platform
Consider your content: The type of content you share plays a huge role in which platform(s) to use. Research the strengths and weaknesses of each platform to ensure they align with your content strategy. For example, if you're a photographer, Instagram and Pinterest may be more effective than Twitter or LinkedIn.
Evaluate your resources: Determine how much time and effort you can realistically dedicate to social media and choose the platforms that align with your capabilities. Don't spread yourself too thin by being on every platform.
Remember, you don't have to be active on every social media platform out there. Start small and focus on quality content, making sure you can keep up, stay present, and share consistently. If that means holding off on a platform for a while (or all together), that is ok!
By identifying which platforms are most suitable for your business, you can focus your efforts on creating a strong and effective online presence.