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  • Writer's pictureBonnie Taylor

Website first impressions - 6 tips to keep in mind for a great website

In today's digital age, having a website is crucial for most businesses. Along with social media, it's often the first point of contact between a potential customer and your brand. But did you know that it takes only 50 milliseconds (0.05 seconds) for a user to decide whether they like or dislike a website? AND 94% of website first impressions are related to design! This means that the design of your website is the key factor in attracting and retaining visitors.

Website designer scrolling website on mobile phone

So, how are your first impressions looking? How can you make sure your website leaves a positive impact on those who visit it? Here are 6 tips to keep in mind for a great website:

Easy to use and organised

The most important aspect of a website is its ease of use. Your website should be organised and easy to navigate. The key information that customers want to know should be available and easy to find. A messy and cluttered website can be overwhelming for visitors, leading them to quickly move on to another website.

High-quality images

Images are a powerful tool in attracting visitors to your website. High-quality, relevant, and attractive images can make your website more visually appealing and engaging. Using stock images that don't relate to your brand can create a negative impression.

Balance between text and visuals

While images are important, it's also essential to strike a balance between text and visuals. Too much text can be overwhelming for visitors and make them lose interest. Use headings, bullet points, and short paragraphs to break up large blocks of text.

Contact information

Make sure that your website includes your phone number and email address on the home page. Visitors shouldn't have to dig deep to find your contact information. A dedicated contact page is also essential, providing visitors with multiple ways to get in touch with you.

Functioning links

Broken links can be frustrating for visitors and make it head for them to find the information they are after. Be sure to check all links on your website are functioning correctly.

Mobile optimisation

Today, more people are using their smartphones to browse the internet than ever before. Your website should be optimised for both desktop and mobile devices. A website that isn't mobile-friendly can be difficult to navigate on a smartphone, leading to a negative experience for visitors.

A great website should feel welcoming and tidy, providing a positive and fuss-free experience for visitors. If your website is more than a year old, now is a good time for a review and refresh. If you're not sure where to start, reach out to a professional for a second opinion. A well-designed website can make a significant impact on your business.

(Sources: Eksposure, ResearchGate)"

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