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  • Writer's pictureBonnie Taylor

Is it time for a website audit?

A website is a great marketing tool for many businesses but one that is never “done”. A good website should constantly evolve and grow with your business, providing users an easy-to-use platform to discover and learn about your business.

If your website is 12+ months old, it may be time for a good old-fashioned review.

Take some time to have a thorough look over the checklist below and perform an audit. This list can then be referred to on a regular basis to keep your content fresh and customers happy.

  • Is there any outdated content that needs to be removed/updated? (Old products/prices, team members no longer working with you etc)

  • Are your contact details up-to-date and easy for customers to find

  • Do you have any recent imagery you can use to replace existing or add in new

  • Is the vital information your customers will need, easily accessible? (Who are you, what do you do and how do customers proceed to work with you)

  • Are all your hyperlinks and page links still working as they should

  • Do you have client testimonials...are there any more recent ones you can add in

  • Is your Google Analytics set up and are you tracking your stats?

  • Overall, is your website user friendly, eye-catching and not too text heavy? Is it optimised to work well on both mobile and desktop platforms?

If you need a second opinion, let me know! Also, don’t have a website? I can help with that too!

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