Planning a website? Don't forget these pages!

Planning or refreshing your website and not sure which pages you actually need? In this blog post, I’ve put together a simple guide covering the essential pages most websites should include, along with a few extra ideas to consider depending on your business, goals and the experience you want to create for your visitors. Whether you’re starting from scratch or updating an existing site, this guide will help you plan a website that feels clear, professional and easy to navigate.

CORE PAGES

• Home: Your first impression counts! Your Home page should give visitors a clear overview of your brand, who you are and what you offer.

• About: Tell your story, including business history, experience, values and what makes your brand unique.

• Products / Services: Clearly showcase what you offer, including pricing, packages or an online shop if relevant.

• Contact / Location: Make it easy for people to reach you with a simple form, email or phone number, and include your location or service area details so visitors know where you’re based and who you service.

OTHER PAGES TO CONSIDER

• Booking Page: For businesses taking appointments, consultations or classes online.

• Blog / Resources: Share knowledge, news and tips your audience will value while building trust, highlighting your expertise and boosting SEO.

• Portfolio / Projects / Gallery: Showcase your skills, capabilities and experience through examples of your past work.

• Meet the Team: Introduce the people behind your brand, their roles, experience and personalities.

• FAQ's: Answer common questions to help visitors find the information they need quickly and easily.

• Testimonials / Case Studies: Build credibility with real experiences from happy clients.

• Events / Workshops: Highlight upcoming events, classes or webinars if relevant.

• Membership Program / Newsletter Sign-Up: Invite visitors to subscribe for updates, news and special offers.

• Policies: Privacy policies, terms and conditions, shipping/returns or cancellation policies if applicable.

  
  

Keep your pages clear, relevant and easy to navigate, your visitors (and your business!) will thank you for it.

Need a hand with your website? Get in touch and we can tackle it together.

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