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  • Writer's pictureBonnie Taylor

2023 social media calendar including holiday hashtags

























Clients are winding down for the Christmas break and I’m just getting started….well kind of! These quieter few weeks over December and January allow me some time to get organised, catch up on admin and feel a little more ready for the year ahead. Not going to lie though, there will be a bunch of days the office light will not go on and you’ll find me on the couch or by the pool instead of behind my computer 🤭


Amongst my planning for the new year, I have just finished assembling my 2023 social media calendar, including a full list of hashtag holidays, kicking off on January 1st! So, if you’re looking for a social media calendar that combines a heap of important (and some fun!!) dates along with their corresponding hashtags, you’ve come to the right place! Also, for those that love a freebie, you can download this list too…for free! and update with any additional dates/days specific to your industry, so you’re feeling ready 2023 also 😉



Some of you may be asking, what even are hashtag holidays….well, from #InternationalDayOfCharity to #BaconDay there is an abundance of observance days (aka hashtag holidays) which fall throughout the year, some national and others international, during which businesses can get involved, share content relevant to their industries, raise awareness or simply, have some fun. These observance days are a fun way to connect with new and existing followers and provide valuable opportunity for your brand to engage with followers and join the conversations taking place among your audience.


The list I have created covers a variety of topics, including:

Public holidays - #MerryChristmas and #AustraliaDay

Annual events - #AusOpen and #ValentinesDay

Industry specific hashtags - #CelebrateNurses and #HappyAgDay

And some close to my heart - #InternationalLeftHandersDay and #WorldChocolateDay 😅


It’s time to get creative, here’s my 2023 social media calendar including holiday hashtags:


January 2023

1st

New Year's Day

10th

Clean Off Your Desk Day

16th - 29th

Australian Open

20th

National Cheese Lovers Day

20th

​Get to Know Your Customers Day

22nd

Lunar New Year

25th

National Opposite Day

26th

Australia Day (National)

February 2023

4th

World Cancer Day

9th

Pizza Day

14th

Valentine's Day

17th

Random Acts of Kindness Day

March 2023

1st

First Day of Autumn

4th

World Employee Appreciation Day

5th

Clean Up Australia Day

6th

Labour Day (WA)

8th

International Women's day

13th

Labour Day (VIC)

13th

Eight Hours Day (TAS)

13th

Canberra Day (ACT)

13th

Adelaide Cup Day (SA)

14th

Potato Chip Day

15th - 19th

World's Greatest Shave

17th

St. Patrick's Day

17th

Red Nose Day

20th

International Day of Happiness

21st

Harmony Day

22nd

World Water Day

26th

Earth Hour

30th

Doctor's Day

April 2023

1st

April Fools Day

7th

Good Friday

7th

World Health Day

9th

Easter Sunday

10th

Easter Monday

10th

Siblings Day

22nd

Earth Day

25th

Anzac Day

28th

Pay It Forward Day

May 2023

1st

May Day (NT)

1st

Labour Day (QLD)

4th

Star Wars Day (May the 4th be with you)

4th

Firefighter's Day

12th

International Nurses Day

14th

Mother's Day

15th

International Day of Families

15th

National Volunteer Week

25th

Australia's Biggest Morning Tea

28th

Hamburger Day

29th

Reconciliation Day (ACT)

June 2023

​1st

First Day of Winter

1st

​Global Day of Parents

3rd

Donut Day

​#NationalDonutDay

5th

​Western Australia Day

12th

King's Birthday (National except QLD & WA)

​#KingsBirthday

12th - 18th

International Men's Health Week

14th

World Blood Donor Day

20th

World Refugee Day

​21st

National Selfie Day

23rd

Take Your Dog to Work Day

30th

Social Media Day

July 2023

1st - 31st

Dry July

2nd - 9th

NAIDOC Week

7th

World Chocolate Day

17th

World Emoji Day

21st

National Pyjama Day

30th

International Day Of Friendship

August 2023

1st

International Beer Day

5th

Jeans for Genes Day

7th

Picnic Day (NT)

8th

International Cat Day

9th

Book Lovers Day

13th

International Left Handers Day

14th

Red Nose Day

19th

World Photography Day

21st

National Senior Citizens Day

25th

Daffodil Day

26th

International Dog Day

September 2023

1st

First Day or Spring

3rd

Bacon Day

3rd

Father's Day

5th

International Day Of Charity

6th

Read a Book Day

8th

World Physical Therapy Day

14th

R U OK? Day

21st

International Day Of Peace

25th

King's Birthday (WA)

27th

World Tourism Day

30th

International Podcast Day

TBC

AFL Grand Final Friday (VIC)

October 2023

1st

International Coffee Day

2nd

Labour Day (ACT, NSW & SA)

2nd

King's Birthday (QLD)

10th

World Mental Health Day

10th

World Homelessness Day

18th

National Ride2Work Day

27th

World Teachers' Day

31st

Halloween

November 2023

6th - 12th

National Recycling Week

7th

Melbourne Cup Day

8th

World Town Planning Day

11th

Remembrance Day

13th

World Kindness Day

17th

National Agriculture Day

19th

International Men's Day

24th

Black Friday

25th

Small Business Saturday

December 2023

1st

First Day or Summer

3rd

International Day of People with Disability

8th

Brownie Day

24th

Christmas Eve

25th

Christmas Day

26th

Boxing Day

26th

Thank You Note Day

31st

New Year's Eve

Dates and hashtags may be subject to change but this list will provide small businesses and social media managers a great place to start and know what’s trending, to help plan and prepare content in a way that will be fun and engaging.


Download this list ⬇

Taylored Creative Hashtag Holidays Calendar
.xlsx
Download XLSX • 86KB

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