Logo vs. Branding - What's the Difference?

Taylored Creative
May 19
1 min read

If you’ve ever thought a logo is your brand, you’re not alone. While the two are closely connected, they’re not the same thing. In this post, we’ll break down the difference between a logo and branding, why both matter and how they work together to help your business stand out.

LOGO

Your logo is a visual symbol that represents your business.

It’s often the first thing people notice and remember about your brand. A well-designed logo acts as a quick identifier, helping your business stand out in the marketplace. Think of it as the face of your brand: simple, memorable and instantly recognisable.

BRANDING

Branding is the bigger picture - the full experience someone has when they interact with your business.

Branding on the other hand goes much deeper. While your logo is part of your branding, branding also includes your tone of voice, messaging, values, mission, personality and the way you present your products or services.

It’s about what you stand for, the story you tell and how you make people feel - the overall experience a customer has with you. Strong, consistent branding builds trust, connection and loyalty. It has a real impact on how people perceive and engage with your business..