You may have heard it before or maybe you have another secret but mine to share with you today is
Consistency is key!
Your brand is what makes you memorable and it’s important to keep all aspects consistent across all platforms. This means your business name, logos, colour palette, imagery, typography, tagline, messaging, tone and offering are cohesive on your website, social media, print marketing and so on!
It's professional and efficient
Gives customers a positive first impression
Promotes trust and authenticity
Strengthens brand identity
Differentiates your business from competitors
Keeps you recognisable and memorable
Provides a unified experience for both existing and potential customers
So many reasons!