Fresh, professional, and strong, with a feminine touch - this was the brief provided to me by EJG Creative Director, Elyssa, when she reached out to me earlier this year to assist with her business rebrand. design.
Before making contact, Elyssa had taken some time to analyse her target market and ideal audience, honing in on rural and regional local businesses throughout Australia to maximise their local impact through the power of social media. Feeling like her existing branding didn't align with her new vision, Elyssa approached me to design something completely new: a cohesive and professional brand that is a good fit for EJG Creative’s new direction. And thus, the new era of EJG Creative began.
As part of the EJG Creative rebrand, I had the opportunity to create a complete brand kit, including new primary, secondary, and submark logos, as well as a beautiful colour palette that is both strong and elegant. To support the rebrand launch, I designed Elyssa's new business cards and social media graphic template packs for Facebook, Instagram, and LinkedIn.
Rebranding is a very exciting time, and I wish you all the very best, Elyssa and EJG!