Unlike Instagram Stories which disappear after 24 hours, Instagram Highlights can live permanently on your profile. They're a great place to keep information right at the top of your profile, that followers can come back to and new followers can discover also!
Here are a number of things you can 'highlight' for your audience:
Quick access information such as location, team, about etc
Your products/services and pricing
Meet the team and behind the scenes stories
Answers to followers questions (FAQs)
And just generally showing what you've been up to.
The other great thing about Instagram highlights is the ability to create your own cover images/icons totally how you want them! Instagram is a very visual platform so keep your branding strong with personalised icons in your colour, style and theme!
Want something custom?