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  • Writer's pictureBonnie Taylor

Why Instagram highlights?

Unlike Instagram Stories which disappear after 24 hours, Instagram Highlights can live permanently on your profile. They're a great place to keep information right at the top of your profile, that followers can come back to and new followers can discover also!

Here are a number of things you can 'highlight' for your audience:

  • Quick access information such as location, team, about etc

  • Your products/services and pricing

  • Upcoming events

  • Meet the team and behind the scenes stories

  • Answers to followers questions (FAQs)

  • Customer testimonials

  • And just generally showing what you've been up to.

The other great thing about Instagram highlights is the ability to create your own cover images/icons totally how you want them! Instagram is a very visual platform so keep your branding strong with personalised icons in your colour, style and theme!

Want something custom?

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